Ovary Actions: #WombStories

Project Overview:
I was honored to contribute to the #WombStories campaign by Libresse & Bodyform, an award-winning initiative designed to challenge societal myths and foster positive conversations about women’s health. This groundbreaking campaign was creatively led by AMV BBDO and visually brought to life by Framestore, under the acclaimed direction of Nisha Ganatra.

My Contribution:
For this campaign, I licensed an animated GIF of my "angry uterus" character from my personal project, Ovary Actions. This unique animation was integrated into a larger film that used various animation styles to vividly portray the realities and emotional experiences associated with women's health issues like menstruation, miscarriage, and menopause.

Outcome and Impact:
The film successfully combined compelling narratives with creative visuals to address life-changing moments in a woman's life, earning multiple awards for its innovative approach and emotional impact. My contribution, while small, played a crucial role in enhancing the film’s narrative diversity and emotional depth, helping to broaden the conversation around the complexities of women’s health experiences.