Colorful clay characters with exaggerated features on a gradient background.

Meta: It’s Your World

Project Overview:
Meta's "It’s Your World" campaign illustrated how diverse creators utilize Meta's apps to showcase their unique artistic visions. The initiative celebrated personal creativity, leveraging innovative digital storytelling techniques.

My Role:
As one of nine artists chosen, I worked closely with Creative X, Meta’s internal creative agency, to authentically depict my distinctive sculptural and claymation work. Our collaborative sessions, which included detailed explorations of how I engage with Meta’s digital platforms, significantly influenced the script and portrayal of my creative practice.

A surreal image of a peach with pink human legs
A hand holding a small handmade figurine of a character wearing glasses and a yellow sweater with a logo on it.

Creative Process and Collaboration:
The Creative X team documented my studio processes, while Hornet, the campaign's production partner, took charge of 3D modeling and animating my sculptures based on precise scans. This collaboration extended to filming interactions between me and my animated characters, blending real and digital artworks seamlessly.

Clay figurine of a person with green glasses, yellow sweater, and blue pants, standing on a wooden surface.

Outcome and Impact:
The ad brought my original characters to life in digital form, successfully broadening their reach. Complementary social assets, such as GIFs featuring my characters and me, further boosted engagement and interaction with a global audience.

Client: Meta

Creative directors: Eric Lane, Michaela McCrink

Art Directors: Ariel Weaver

Copywriters: Lex Beckman

Production partner: Hornet

CG Character Artist: Elizabeth Ku-Herrero

Annie in a room with a cake designed to look like a peach on a turntable. The room is filled with art supplies and a desk with a computer.
Two people standing in a cluttered creative workspace with shelves of art supplies, books, and a computer. A step ladder is in the foreground. Natural light enters through a window.
An animated peach with a smiling face, human legs, jumping up and down.
A person holding a colorful clay figurine of a round character with exaggerated eyes and an open mouth. The character has pink skin, purple eyebrows and hair, a yellow hair accessory, and appears to be expressing surprise or shock. In the background is part of a computer keyboard on a white surface.
Annie with long hair and glasses writing in a journal while seated on an orange chair in a cluttered home office, with shelves and a desk in the background.
A workshop or creative studio space with shelves full of art supplies and colorful objects. Annie sits on an orange chair shaped like a whimsical creature. The room is cluttered with various artistic items, including colorful papers, toys, and tools.